Amec wanted to launch a large office development in Brighton. Our challenge was how to get London property agents to travel that far on a dark, cold, November night. What we needed was a large dose of testosterone and we found it in intrepid explorer Sir Ranulph Fiennes, conqueror of Everest, the North and South poles and countless expeditions to the remotest corners of the planet.
An immaculate presenter with an extraordinary tale to tell, Sir Ranulph captivated the audience, signed copies of his book ‘Living Dangerously’ and most of all, left the audience feeling, that perhaps for the first time in their lives, they had met a real life hero.
